This was a very challenging brief. While I could have settled for the easier adjectives like wet/dry, hot/cold I went in for quiet/loud because I never really visualised the words quiet and loud before. 

The first thing I did was add some graphic elements to represent the opposite. Like making the the Q of quite into a crying baby's open mouth, which was rejected at first glance by my teacher. NO GRAPHICS AT ALL! use the letters to depict what you want, she said. So after scribbling mercilessly, trying to make rough edges and the letters irregular, like a noisy loud thing, I realised that sound at high decibels can breaks glass; irrespective of being pleasant or unpleasant. Like the Opera singers do. Loudness breaks glass! So Walla! make a font that represents a glass breaking effect!

If only it were simple. I ended up making 6 versions of it on different papers, used poster colours, outlines n what not! Finally this one was close to what I wanted. Hand painted, with water colour on Indian TK paper to give it a transparent glassy effect. phew!

I created this logo seeking inspiration from the place itself. Our country is gifted with beaches, plains, mountains - you name the topograhy and we have it and McLeodGanj is called the switzerland of India. I have never been to Switzerland, but McLeodGanj is nothing short of paradise. The beautiful Bhagsu waterfall, the lanes, the greenery, the treks, the mountains, valleys and the people. Stay there for two days and you'll start recognizing and greeting people on the streets :)

McLeodGanj hosts the Tibetan government in exile and hence the heavy Tibetan influence on the place. The skies are coloured with prayer flags and stones are engraved with Tibetan script. You will feel like rotating every prayer wheel you see and the sound of aum mane padme aum fills the atmosphere as the street vendors work at their CD stands.

For this logo I used the prayer wheels and the dominant colour combination of red and yellow. I created the logo type by studying the anatomy of whatever Tibetan pali script I could find online. I am wondering if I should also put up the sketches and the process. For now I just have an image of the final hand drawn Logo.