Quiet: expressing opposite word through typography

Quiet02
This was a very challenging brief. While I could have settled for the easier adjectives like wet/dry, hot/cold I went in for quiet/loud because I never really visualised the words quiet and loud before. 

The first thing I did was add some graphic elements to represent the opposite. Like making the the Q of quite into a crying baby's open mouth, which was rejected at first glance by my teacher. NO GRAPHICS AT ALL! use the letters to depict what you want, she said. So after scribbling mercilessly, trying to make rough edges and the letters irregular, like a noisy loud thing, I realised that sound at high decibels can breaks glass; irrespective of being pleasant or unpleasant. Like the Opera singers do. Loudness breaks glass! So Walla! make a font that represents a glass breaking effect!

If only it were simple. I ended up making 6 versions of it on different papers, used poster colours, outlines n what not! Finally this one was close to what I wanted. Hand painted, with water colour on Indian TK paper to give it a transparent glassy effect. phew!